Software Firms: Use the Right Tools to Get Sales Transformation Right

By: Priya Ghatnekar Revenue Growth Strategy, Sales Transformation, Technology Sales

Recognizing ever-changing market trends, a private equity-owned global software firm needed to migrate from an on-premise, perpetual license model to a subscription-based revenue strategy.

To empower this migration, Alexander Group leveraged its proven Revenue Growth Model™ framework to transform the current sales model. The engagement focused on three key areas: sales strategy, structure and management.

For example, at 3:40 in the video, see how the Alexander Group makes sure the client has the right support and enablement tools to execute the new sales strategy.

Learn more about how the Alexander Group can help your sales transformation to support the shift to subscription-based sales models.

Contact a technology practice leader.

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Priya Ghatnekar

Priya Ghatnekar is a manager with the Chicago office. Priya has experience working with clients across multiple industries, including manufacturing, high tech and financial services. Priya has worked on a variety of project types including revenue motions; sales coverage; job design; and multiple large, global sales compensation engagements. One recent engagement had her overseeing the execution of a sales transformation roadmap across three European and North American divisions.


Prior to joining the Alexander Group, Priya was an analyst at Towers Watson’s Investment Services group. She focused on defined contribution and defined benefit plans. She was responsible for developing and monitoring investment programs. Priya has also worked at both The Marco Consulting Group and EnnisKnupp & Associates. Priya holds a B.A. from The George Washington University and an MBA from Kellogg School of Management, Northwestern University.


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