Strategies & Investments for Maximizing Customer Retention & Acquisitions

Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

Industry Focus: All

Building the Revenue-Ready Marketing Organization for Business and Financial Services, Media and Tech

Business and financial services, media and technology organizations sit at the sharp end of the revenue-marketing reckoning. As the largest cohort in Alexander Group’s new Revenue-Ready Marketing Organization research, these sectors face the most unforgiving acquisition math:   

• Expansion revenue costs $0.20–$0.69 per $1 of ACV versus $1.50–$3.00 for a new logo, yet most teams still send under 15% of budget to existing customers. 
• Blended sales-and-marketing CAC has hit ~$2.00 for every $1.00 of new ARR, up 40–60% since 2023, while payback periods stretch toward 20 months. 
• AI is moving from a cost center to a revenue engine: Data-science-enabled programs nearly double average bookings ($218K → $416K) and cut S&M OpEx ~20%. The gap is discipline—40% still lack formal AI governance. 

To help senior commercial leaders respond, Alexander Group’s Marketing Services practice is hosting a peer-level discussion on how leading organizations are consolidating AI-native marketing operations, mastering CAC and rebuilding the marketing P&L around the highest-efficiency pipeline in the building: expansion.  

This session will cover:  

• AI-native stack consolidation: Agentic workflows and the new talent model (e.g., the GTM engineer) reshaping software and semiconductor marketing operations.  
• Intelligent coverage at scale: AI-driven lead scoring and compliance automation in concentrated FS and professional-services customer bases; agentic AI use has nearly doubled to ~40%.  
• GenAI creative and yield in media: Creative production at scale, audience targeting and programmatic yield optimization across AdTech, agencies and retail media.  
• CAC mastery and the new marketing P&L: Blended CAC attribution, channel-level ROI, and the shift from lead volume to bookings impact.  
• The expansion-first model: Why the $0.20–$0.69 install-base pipeline beats new-logo spend, and how to reallocate budget to capture it.  

Attendees will walk away with: 

• An AI-native operating model—stack consolidation, agentic workflows and the emerging talent roles that scale coverage.  
• A CAC-mastery framework: blended acquisition math, channel ROI and a marketing P&L your CFO will respect.  
• The expansion-economics case for reallocating budget to the highest-efficiency pipeline in the building.  
• Cross-sector benchmarks on attribution confidence, GTM motion mix (SLG/PLG/partner) and ROMI performance.  
• Priority access to the Tech/Media and B&FS sector briefings and the Revenue-Ready self-diagnostic.  

Who Should Attend  

CMOs, CROs, CCOs and SVPs/VPs of Marketing and Sales at software, semiconductor, IT-services, hardware, AdTech, media, agency, retail-media, banking, insurance, FinTech, professional-services and human-capital organizations.  

Attendance is limited and curated to protect candor; sessions are not recorded for distribution.  

Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.