Is Your Commercial Model Ready for New Customer Expectations?

As buyer needs and expectations undergo an unprecedented change, Healthcare companies are being forced to quickly adopt a new approach – an Agile Commercial Model. Winning organizations must quickly adapt to changing market factors, accelerate what works and learn from any mistakes. There’s a new definition of success. One where Revenue Leaders are challenged to look through a lens of disruptive opportunities, create – and deploy – new customer engagement models, and summon the organizational courage to change.


Article Healthcare Commercial Research: Strategies | Insights | Metrics

Research on how healthcare sales and commercial executives can maximize new opportunities for growth.

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Article Re-thinking Lead Generation

Companies are increasing their lead generation headcount investment for 2021. What is driving this activity?

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