As buyer needs and expectations undergo an unprecedented change, Healthcare companies are being forced to quickly adopt a new approach – an Agile Commercial Model. Winning organizations must quickly adapt to changing market factors, accelerate what works and learn from any mistakes. There’s a new definition of success. One where Revenue Leaders are challenged to look through a lens of disruptive opportunities, create – and deploy – new customer engagement models, and summon the organizational courage to change.
Johnson & Johnson MD&D enables their sales organization with key tools to do the job better and understanding how to put the customer first.Watch Video