The COVID-19 pandemic combines the life-altering scale of a natural disaster and the severe disruption of a sudden, sharp economic downturn in a single event. For revenue leaders, the challenges are particularly acute. Alexander Group recently surveyed 255 sales organizations to better understand how they are responding. The initial survey ran from March 17 to March 20, 2020. With the advertising market facing a unique set of circumstances, what actions are media ad sales leaders taking?
COVID-19 presents a constantly evolving and uncertain environment for media organizations. Revenue leaders need to address the health and safety of their employees, manage short-term disruptions in the business and be prepared for when market conditions improve.
To better understand how companies are navigating this difficult time, the Sales Leadership Flash Survey will launch again on April 6, 2020.
Alexander Group is also available to answer any questions or provide additional insight on how organizations are managing through and eventually, out, of this crisis. Please contact us.
Ready to connect with other media revenue leaders? Consider joining Alexander Group’s Media Advisory Council (MAC). MAC sessions bring leading media firms together for interactive discussions to share best practices, network with peers and hear phased/actionable approaches to increasing revenue.
The next virtual MAC sessions are scheduled for April 8 & 15 (10:00 – 11:30 AM EST / 2:00 – 3:30 PM GMT). Attendees will hear media-specific findings from Alexander Group’s latest Flash Survey and discuss their impact on account segmentation/prioritization, value propositions, roles and resource realignment, customer success, sales compensation/quotas, and sales enablement.