Alexander Group recently held our first-ever media sales comp symposium in New York City. With keynote speakers and panelists from Condé Nast, Facebook, McClatchy, Pandora and Twitter, over 100 media sales comp leaders and experts gathered to hear insights on why sales compensation is critical to attract the right talent and the best practices for using sales compensation to facilitate sales transformation with the emergence of new sales roles.
Key session topics included:
In the following video, Matt Bartels, principal and Media Sales practice lead, provides an overview of the event. Specifically, at 0:46, Matt highlights the hot topics currently facing the evolving media landscape.
For a full briefing of the trends, insights and best practices provided during the Media Sales Comp Symposium and how you can apply them immediately at your organization, please contact an Alexander Group Media Sales practice lead.