The Power of Sales Comp: Not All Heroes Wear Capes

Alexander Group, Inc - Sales Compensation Leadership RevenueAlexander Group recently held our first-ever media sales comp symposium in New York City. With keynote speakers and panelists from Condé Nast, Facebook, McClatchy, Pandora and Twitter, over 100 media sales comp leaders and experts gathered to hear insights on why sales compensation is critical to attract the right talent and the best practices for using sales compensation to facilitate sales transformation with the emergence of new sales roles.

Key session topics included:

  • Driving solution selling
  • Integrating programmatic
  • Using non-comp programs to attract, develop, reward and retain top talent
  • Determining crediting, splits and quotas in a team environment
  • Leading effective sales comp design, and
  • Establishing pre- and post-sales roles

For a full briefing of the trends, insights and best practices provided during the Media Sales Comp Symposium and how you can apply them immediately at your organization, please contact an Alexander Group Media Sales practice lead.

  1. Media Ad Sales Leaders Share 5 Key Growth Mandates for 2020
  2. Winning a Multi-Front Battle Integrating Programmatic Sales
  3. Media Communication Is Key When Launching New Sales Comp Plans
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