The rapid evolution of technology has created a host of issues for media sales organizations. No longer do old business models apply. Consumers are connected to more content and have more consumption options than ever before. Advertisers require creative ways to reach their audience–and they expect performance. To adapt to this new environment, media companies must take the following actions to appropriately manage the transformation into a modern sales organization.
How the Alexander Group Can Help
Meeting customer needs and growing revenue is a significant challenge in the media industry. The proliferation of digital options and changes to customer buying preferences means ad sales teams need to adapt. If you need guidance transforming your sales organizations, please contact the Alexander Group media team.
Learn more about the Alexander Group’s Media practice.