Healthcare

A Dynamic Ecosystem

Does Your Commercial Model Support Innovative Customer Solutions?

Innovation and focus on improving patient outcomes drive the vibrant healthcare market. Factors are constantly evolving and include:

  • The advent of telemedicine and digital health solutions improve access and the patient experience.
  • Robotic assisted surgery enabling physicians to have better visualization and control, which provides many patient benefits.
  • AI-based healthcare applications that improve patient experiences and operational efficiencies.
  • Increased focus on wellness programs by insurance providers to encourage individuals to take control of their health and help minimize healthcare costs.

Alexander Group works with leading healthcare companies to develop comprehensive go-to-market models, launch new products, build modern marketing organizations and design best-in-class sales compensation programs.

How We Help

  • Build new virtual engagement and digital sales channels: Align your sales teams to enhance virtual engagement with customers. Virtual engagement considers all customer interactions, including lead generation programs, virtual selling roles and post-sale adoption programs.
  • Focus on winning key accounts: Key accounts offer significant growth opportunities. Staying engaged with current accounts is imperative as market leaders recognize that new problems spawn new solutions, bonding customers to vendors for the long term using a solution-driven approach.
  • Align sales compensation: As planning cycles shorten to address rapidly evolving trends, sales compensation plans must expand to create alignment with the strategic intent of new agile commercial models.
  • Develop a customer success mindset: When companies become customer-centric, especially for key accounts, they switch from a profit motive to a customer value focus, ultimately driving long-term growth.
  • Engage industry peers: Learn from and gain insights from a community of your industry peers. Virtual roundtables, symposiums and forums provide a platform to exchange actionable ideas and best practices for navigating today’s market.
  • Access actionable research & benchmarks: Industry leaders need current and relevant data, trends, benchmarks and Voice of the Customer (VoC) research to help guide their Sales, Marketing and Operations decisions.
  • Develop a modern marketing organization: Evaluate current and new markets and areas of opportunity. Optimize marketing channels, mix and return.

Working with Alexander Group

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Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.