Healthcare

A Dynamic Ecosystem

Does Your Commercial Model Support Innovative Customer Solutions?

Innovation and focus on improving patient outcomes drive the vibrant healthcare market. Factors are constantly evolving and include:

  • The advent of telemedicine and digital health solutions improve access and the patient experience.
  • Robotic assisted surgery enabling physicians to have better visualization and control, which provides many patient benefits.
  • AI-based healthcare applications that improve patient experiences and operational efficiencies.
  • Increased focus on wellness programs by insurance providers to encourage individuals to take control of their health and help minimize healthcare costs.

Alexander Group works with leading healthcare companies to develop comprehensive go-to-market models, launch new products, build modern marketing organizations and design best-in-class sales compensation programs.

How We Help

  • Build new virtual engagement and digital sales channels: Align your sales teams to enhance virtual engagement with customers. Virtual engagement considers all customer interactions, including lead generation programs, virtual selling roles and post-sale adoption programs.
  • Focus on winning key accounts: Key accounts offer significant growth opportunities. Staying engaged with current accounts is imperative as market leaders recognize that new problems spawn new solutions, bonding customers to vendors for the long term using a solution-driven approach.
  • Align sales compensation: As planning cycles shorten to address rapidly evolving trends, sales compensation plans must expand to create alignment with the strategic intent of new agile commercial models.
  • Develop a customer success mindset: When companies become customer-centric, especially for key accounts, they switch from a profit motive to a customer value focus, ultimately driving long-term growth.
  • Engage industry peers: Learn from and gain insights from a community of your industry peers. Virtual roundtables, symposiums and forums provide a platform to exchange actionable ideas and best practices for navigating today’s market.
  • Access actionable research & benchmarks: Industry leaders need current and relevant data, trends, benchmarks and Voice of the Customer (VoC) research to help guide their Sales, Marketing and Operations decisions.
  • Develop a modern marketing organization: Evaluate current and new markets and areas of opportunity. Optimize marketing channels, mix and return.

Working with Alexander Group

Participate in Our Research

Briefing Offers

Upcoming Healthcare Events

  • Healthcare: 2026 Healthcare Provider Priorities and Go-to-Market Implications

    Virtual Roundtable

    Join healthcare executives, commercial leaders and Alexander Group healthcare practice leads on March 17 at 11a.m. ET for an exclusive virtual roundtable, powered by the latest insights from the Alexander Group’s Provider Survey. Discover actionable strategies to navigate 2026’s top provider priorities and the evolving go-to-market (GTM) landscape.

    What we’ll cover:
    Decoding 2026 Provider Priorities: Understand what’s driving decisions such as staffing, reimbursement and care model innovation.
    Benchmarking Your GTM Strategy: Compare your commercial planning and resource allocation against industry best practices.
    Unlocking AI Opportunities: Explore how AI is transforming clinical decision-making, patient monitoring and operational efficiency.
    Navigating Budget and Regulatory Shifts: Learn how peers are responding to OBBBA, payer mix changes and automation investments.
    Engaging with Industry Leaders: Network with executives and innovators tackling similar challenges.

    Who is attending:
    • C-level executives (CEO, COO, CMO)
    • MedTech and digital health executives
    • Commercial, marketing and strategy leaders

    Speakers:
    • Tray Chamberlin, Principal, Alexander Group
    • Mike White, Principal, Alexander Group
    • Elizabeth Watson, Principal, Alexander Group

    Seats are limited to foster candid discussion. Please register with your corporate email. We’ll confirm attendance within 24 hours.

    We look forward to seeing you at the roundtable!

    • Tuesday, March 17, 2026
      11:00 a.m. – 12:00 p.m. ET
    • Virtual

  • B2B Marketing Executive Webinar: Beyond Intuition

    Webinar

    During this complimentary webinar, Alexander Group’s Marketing Services practice leaders will walk through the common pitfalls of intuition-based profiling and show you how to build comprehensive, actionable customer profiles that marketing, sales and account management teams can use immediately. You’ll leave with practical frameworks for leveraging both qualitative insights and quantitative data to identify and target your highest-value customers.

    • Thursday, March 26, 2026
      2:00 p.m. – 2:45 p.m. ET
    • Virtual

  • B2B Marketing Executive Webinar: Accelerating Growth

    Webinar

    Join Alexander Group’s Marketing Services practice leaders to break down what these leading organizations are doing differently and provide actionable recommendations for elevating your own marketing investments. Whether you’re looking to optimize your current operations or make the case for new resources, you’ll gain insights into how to structure your team and investments for maximum impact.

    • Tuesday, March 31, 2026
      2:00 p.m. – 2:45 p.m. ET
    • Virtual

  • Women Revenue Leaders Forum

    St. Regis Hotel | Chicago, IL

    Join hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.

    • Tuesday, May 5, 2026 –
      Wednesday, May 6, 2026
    • St. Regis Hotel | Chicago, IL

  • Sales Compensation Symposium: Virtual

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.

    • Tuesday, August 11, 2026 –
      Tuesday, August 11, 2026
    • Virtual

  • Sales Compensation Symposium: Chicago

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: All

    • Thursday, August 27, 2026 –
      Thursday, August 27, 2026
    • Chicago

  • Executive Forum

    St. Regis Hotel | Chicago, IL

    Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.

    • Wednesday, September 30, 2026 –
      Thursday, October 1, 2026
    • St. Regis Hotel | Chicago, IL

Join our Healthcare Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.