Wellness

Booming Wellness Industry Takes Center Stage

Transforming Lives for a Better Tomorrow

Corporate and consumer wellness companies face constant challenges in meeting evolving customer demands. Common challenges include:

  • Evolving programs: Providers are developing new programs, updating existing ones and integrating new technologies to provide personalized, interactive and engaging customer experiences.
  • Differentiated marketing practices: To remain competitive and stand out in a crowded marketplace, wellness companies must develop unique and effective marketing strategies that resonate with consumers and effectively communicate the benefits of their programs.
  • Quality service at an affordable cost: Attracting customers requires providing quality services at affordable prices. Therefore, wellness companies must find ways to reduce costs, promote efficiencies and provide high-quality, high-value programs and services.

Alexander Group helps wellness companies navigate these challenges by providing corporate and consumer wellness expertise. Our first-party benchmarks offer guidance on cost containment and operational efficiency to ensure companies can provide high-quality programs at an affordable price.

How We Help

  • Commercial model transformations: Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that you are well-positioned for sustained revenue growth and profitability. Structure your sales, marketing and service organizations to win in your market and new markets.
  • Improve profit & productivity: Calibrate growth to market value and expand profit-driving products while paring back low-value products.
  • Focused commercial model improvements: Accelerate revenue growth by improving select areas of your payor commercial model that require optimization. Redesign sales roles and enablement programs. Enhance Marketing strategy and structure. Improve revenue operations, lead generation, segmentation and targeting, job architecture and enablement programs that drive productivity.
  • Align sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings and cross-sell/upsell opportunities.
  • Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.

Participate in Our Research

Briefing Offers

Upcoming Healthcare Events

  • Healthcare: 2026 Healthcare Provider Priorities and Go-to-Market Implications

    Virtual Roundtable

    Join healthcare executives, commercial leaders and Alexander Group healthcare practice leads on March 17 at 11a.m. ET for an exclusive virtual roundtable, powered by the latest insights from the Alexander Group’s Provider Survey. Discover actionable strategies to navigate 2026’s top provider priorities and the evolving go-to-market (GTM) landscape.

    What we’ll cover:
    Decoding 2026 Provider Priorities: Understand what’s driving decisions such as staffing, reimbursement and care model innovation.
    Benchmarking Your GTM Strategy: Compare your commercial planning and resource allocation against industry best practices.
    Unlocking AI Opportunities: Explore how AI is transforming clinical decision-making, patient monitoring and operational efficiency.
    Navigating Budget and Regulatory Shifts: Learn how peers are responding to OBBBA, payer mix changes and automation investments.
    Engaging with Industry Leaders: Network with executives and innovators tackling similar challenges.

    Who is attending:
    • C-level executives (CEO, COO, CMO)
    • MedTech and digital health executives
    • Commercial, marketing and strategy leaders

    Speakers:
    • Tray Chamberlin, Principal, Alexander Group
    • Mike White, Principal, Alexander Group
    • Elizabeth Watson, Principal, Alexander Group

    Seats are limited to foster candid discussion. Please register with your corporate email. We’ll confirm attendance within 24 hours.

    We look forward to seeing you at the roundtable!

    • Tuesday, March 17, 2026
      11:00 a.m. – 12:00 p.m. ET
    • Virtual

  • B2B Marketing Executive Webinar: Beyond Intuition

    Webinar

    During this complimentary webinar, Alexander Group’s Marketing Services practice leaders will walk through the common pitfalls of intuition-based profiling and show you how to build comprehensive, actionable customer profiles that marketing, sales and account management teams can use immediately. You’ll leave with practical frameworks for leveraging both qualitative insights and quantitative data to identify and target your highest-value customers.

    • Thursday, March 26, 2026
      2:00 p.m. – 2:45 p.m. ET
    • Virtual

  • B2B Marketing Executive Webinar: Accelerating Growth

    Webinar

    Join Alexander Group’s Marketing Services practice leaders to break down what these leading organizations are doing differently and provide actionable recommendations for elevating your own marketing investments. Whether you’re looking to optimize your current operations or make the case for new resources, you’ll gain insights into how to structure your team and investments for maximum impact.

    • Tuesday, March 31, 2026
      2:00 p.m. – 2:45 p.m. ET
    • Virtual

  • Women Revenue Leaders Forum

    St. Regis Hotel | Chicago, IL

    Join hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.

    • Tuesday, May 5, 2026 –
      Wednesday, May 6, 2026
    • St. Regis Hotel | Chicago, IL

  • Sales Compensation Symposium: Virtual

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.

    • Tuesday, August 11, 2026 –
      Tuesday, August 11, 2026
    • Virtual

  • Sales Compensation Symposium: Chicago

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: All

    • Thursday, August 27, 2026 –
      Thursday, August 27, 2026
    • Chicago

  • Executive Forum

    St. Regis Hotel | Chicago, IL

    Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.

    • Wednesday, September 30, 2026 –
      Thursday, October 1, 2026
    • St. Regis Hotel | Chicago, IL

Join our Wellness Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

Practice Leadership

Craig Ackerman-Alexander Group, Inc.
Craig Ackerman Partner
Doug Beveridge Principal
Alan Burleson Principal
Tray Chamberlin Principal
Mike White Principal

Alexander Group Can Help

Is your go-to-market strategy focused on sales productivity to ensure profitable growth?

Contact Us