The shift to a non-linear buyer journey while providing innovative offerings requires an integration of commercial models (marketing, sales and service). New customer needs and engagement models are shaping how manufacturing and distribution leaders are reinventing coverage across the sales process, including the deployment of new roles.
In the following video, Elizabeth Watson, director at Alexander Group, provides an overview of how manufacturing and distribution leaders are embracing the different levels of integration to enhance cross-functional coordination and opportunities for collaboration.
To gain additional insight on this topic and more, sign up for the complimentary manufacturing and distribution virtual roundtables that are held throughout the year. For more information on how you can integrate your marketing, sales and service teams, please contact an Alexander Group Manufacturing and Distribution practice leader.