Unlocking the Potential of Digital Health
Overcoming Commercial Challenges in Economic Uncertainty
Staying competitive means the digital health industry must contribute to improving healthcare by making it more efficient and accessible. However, there are important commercial challenges to consider. Digital health companies must:
- Demonstrate value to payers, providers and patients by offering advanced, cost-effective products that improve patient outcomes.
- Invest in new technologies to stay competitive, investing in appropriate resources and expertise to leverage their potential.
- Stay abreast of emerging industry trends, including AI to drive innovation.
- Use big data, advanced analytics and interoperability to develop new products, improve patient outcomes and expand into new markets.
Alexander Group assists leading digital health companies to thrive in the rapidly changing healthcare sector, offering expert strategies and best-in-class recommendations to grow revenue, compete successfully and provide value.
How We Help
- Sales & marketing professionalization: Adapt digital to better engage with providers, payers and patients, including through digital marketing, e-commerce and virtual sales channels.
- Revenue operations: Create technical agility speed integration of back-end systems with front-end customer experiences by integrating Marketing, Sales and Service through Revenue Operations.
- Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.
- Advanced segmentation & targeting practices: Double down on organization definitions of segmentation and ideal customer profiles.
- Sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings, and cross-sell/upsell opportunities.
- Marketing & data: Determine the optimal marketing motions and desired results.
Related Insights
Participate in Our Research
Open Opportunities- Customer Experience Survey Customer Experience (CX) is the overall impression and perception that customers have based on their interactions with your brand, products and services. Are you delivering best-in-class customer experience throughout all touchpoints of the customer journey, including pre-purchase, purchase and post-purchase interactions?
- Sales Compensation Trends Survey For industry leaders in HR, sales and sales compensation, participants will provide input on 2023 results and program goals and objectives for 2024. Focus areas include quotas, staffing and headcount along with sales comp plan changes around measures, weights, performance periods, MBOs, pay mix and leverage.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Leading Practices in Digital Health: Customer Experience Customer experience (CX) impacts all points along the buyer journey. In fact, digital health organizations that have top-notch CX strategies achieve +60% more effective customer retention than peers. In this study, uncover the process, plays and tools to drive CX for conversion, retention and expansion.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
Upcoming Healthcare Events
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Women Revenue Leaders Forum
St. Regis Hotel, Chicago, IL -
Spring B2B Marketing Summit
Chicago, IL -
Revenue Symposium
Virtual -
Summer B2B Marketing Summit
Virtual -
Sales Compensation Symposium
Virtual -
Sales Compensation Symposium: Boston
Business Services, Financial Services, Healthcare, Life Sciences, Manufacturing & Distribution Focus -
Fall B2B Marketing Summit
New York, NY -
Winter B2B Marketing Summit
DATE TBD -
Executive Forum
The Breakers | Palm Beach, Florida
Join our Digital Health Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?