Industry Focus: Media Sales

Helping your sales organization succeed in the rapidly changing media industry

Develop a value proposition that centers on audience, engagement and data.

There is an immediate opportunity to capitalize on rapid industry changes. But the clock is ticking. Your go-to-customer strategy needs to support solutions across multiple platforms and address attribution, real-time impact and ROI.

Stay ahead of the curve with the right tools, technology and sales support roles required to win in the face of changing client demands. Needs vary across media segments:

  • Integrated broadcast: Accommodate the shift to mobile content consumption with focus on sales renewals AND increased revenue growth through new channels with innovative sales compensation and portfolio sales models
  • Integrated print: As consumption shifts to digital, make up for lost print advertising revenue and build new audience-targeted sales capabilities for content-rich solutions
  • Pure-play digital: Control the cost of sales while you equip pre- and post-sales specialists to position and differentiate new products such as custom content and video ads
  • Ad-tech/exchanges: To accommodate programmatic advertising and omnichannel marketing, you need to offer effective solutions and services and adapt your sales organization to effectively execute more complex sales and help advertisers make better use of their budgets

Our commitment to results on every media client engagement will help you and your team align resources to meet your unique industry challenges and unlock revenue growth. Contact us today.
 

Featured Industry Insights

Adjusting Sales Compensation

Is your sales team focused on the right things at the right time?

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Are You Ready for the Digital Revolution?

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Changes and Challenges in Media – Key Topics for Success

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Local Media Game Is Changing – Evolution Is Key to Survival

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Media Customer Insights

See how Alexander Group delivers results

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Digital Ad Spend Is Tripling: Don’t Let the Media Giants Take It All

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What Are the Biggest Challenges in Media? Hear From a Top Industry Expert

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Are Sales Incentive Dollars Driving Business? Avoid these mistakes

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Client Success Stories

Reinventing Audience Engagement
How a media company transformed its sales force to meet changing customer needs

Read Case Study »

Broken Sales Compensation Plans Lead to Redesign
Simplified sales compensation plans aligned with new customer model and market growth

Read Case Study »

Post-Acquisition Sales Assessment Highlights Need to Realign Sales Strategy
Media entertainment company’s disparate go-to-customer approaches were hurting both top and bottom line

Read Case Study »

To drive media revenue growth, contact us today

Practice Leadership

  • Matt Bartels
    Matt Bartels
  • Quang Do
    Quang Do
  • Rachel Parrinello
    Rachel Parrinello
  • Igor Uroic
    Igor Uroic