Develop a value proposition that centers on audience, engagement and data.
There is an immediate opportunity to capitalize on rapid industry changes. But the clock is ticking. Your go-to-customer strategy needs to support solutions across multiple platforms and address attribution, real-time impact and ROI.
Stay ahead of the curve with the right tools, technology and sales support roles required to win in the face of changing client demands. Needs vary across media segments:
- Integrated broadcast: Accommodate the shift to mobile content consumption with focus on sales renewals AND increased revenue growth through new channels with innovative sales compensation and portfolio sales models
- Integrated print: As consumption shifts to digital, make up for lost print advertising revenue and build new audience-targeted sales capabilities for content-rich solutions
- Pure-play digital: Control the cost of sales while you equip pre- and post-sales specialists to position and differentiate new products such as custom content and video ads
- Ad-tech/exchanges: To accommodate programmatic advertising and omnichannel marketing, you need to offer effective solutions and services and adapt your sales organization to effectively execute more complex sales and help advertisers make better use of their budgets
Our commitment to results on every media client engagement will help you and your team align resources to meet your unique industry challenges and unlock revenue growth. Contact us today.
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