Hardware & Peripheral Solutions

Innovation, Reliability and Performance

Thrive in the Evolving Digital Landscape

The hardware solutions segment captures the essence of companies whose core offerings revolve around tangible computing, storage, network and peripheral-based products and appliances. These critical solutions are designed to seamlessly integrate into on-premise, cloud or hybrid environments, providing the backbone for modern IT infrastructure.

While these companies are known for their hardware prowess, many complement their physical products with software enhancements, creating a cohesive ecosystem that maximizes the utility and performance of their offerings. This segment is distinct from those specializing in semiconductor and compute componentry, focusing instead on the broader hardware landscape that enables businesses to thrive in a digital world.

From the foundational servers that power enterprise operations to the peripheral devices that facilitate day-to-day tasks, the hardware solutions segment is synonymous with innovation, reliability and performance.

How We Help

  • aaS go-to-market evolution: Go-To-Market models must evolve as organizations diversify revenue streams and leverage recurring revenue streams to augment hardware sales, drive revenue stability and enhance profitability. Assess, develop and implement growth readiness by identifying key growth drivers and prioritizing initiatives that align with a services-led go-to-market strategy. Ensure that you are well-positioned for sustained growth and profitability.
  • Annual planning coverage enhancements: An efficiently functioning and coordinated organizational structure will meet customers’ needs in a hybrid On-Prem and Cloud environment. Ensure that your sales, marketing, and customer success resources are deployed to effectively maximize profitable growth and achieve business growth objectives.
  • Channel program transformation: The channel landscape is growing more complex in a services-led landscape. Organizations need a coordinated program to support both legacy and emerging partners (E.g., Hyperscalers). Determine the partner strategy and build an effective partner program ecosystem. Drive profitable growth in Installation and Service operations.
  • Digital channel optimization: Having a robust digital channel is critical to support the buyer journey. Start by defining the roles, tools and enablement needed for digital channel efficiency, including providing enhanced CX and reaching a wider audience.
  • Sales compensation program updates: Innovation and changes to go-to-market models is yielding increased wages and increased compensation costs. New roles and service-led sales motions require new sales compensation plan constructs. Align sales compensation and quota programs to motivate and achieve aggressive business goals with a competitive and cost appropriate approach.

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Upcoming Technology Events

  • Technology: GRR and NRR Excellence

    Virtual Roundtable – Strategies for Post-Land Stability and Valuation

    In today’s market, investors are rewarding predictable, scalable growth over pure expansion. For technology companies, gross revenue retention (GRR) has become a critical valuation lever. Yet Alexander Group’s latest XaaS research reveals that 70% of XaaS leaders lack clear renewal playbooks to protect their revenue base. Even now, some XaaS companies are still reluctant to pay anyone on renewals or overall account growth.

    Additionally, many customer success management (CSM) and account management teams struggle to grow net revenue retention (NRR) due to single-factor segmentation models that create imprecise account potential calculations, territory imbalances and poor rep productivity.

    This virtual roundtable brings together technology executives to discuss practical strategies for strengthening GRR and NRR to improve valuation, including:

    -The “Rule of 40” reality: How GRR stability drives 80% of tech market capitalization
    -From reactive to predictive: Customer health scoring and usage analytics that flag churn risk
    -What separates the 30% with effective renewal playbooks from everyone else
    -Evolving beyond single factor segmentation models to quantify actual expansion potential
    -Next best offer models: Using machine learning (ML) to identify expansion opportunities during renewal conversations
    -The 4.3ppt growth advantage: Why data science leaders outperform on retention

    By attending, participants will gain access to XaaS-specific benchmarked insights and real-life, tangible data science solutions that directly impact valuation multiples.

    • Thursday, February 5, 2026
      2:00 p.m. – 3:00 p.m. ET
    • Virtual

  • Women Revenue Leaders Forum

    St. Regis Hotel | Chicago, IL

    Join hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.

    • Tuesday, May 5, 2026 –
      Wednesday, May 6, 2026
    • St. Regis Hotel | Chicago, IL

  • Sales Compensation Symposium: Virtual

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.

    • Tuesday, August 11, 2026 –
      Tuesday, August 11, 2026
    • Virtual

  • Sales Compensation Symposium: San Francisco

    Industry Focus: Technology

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: Technology

    • Tuesday, August 18, 2026 –
      Tuesday, August 18, 2026
    • San Francisco

  • Sales Compensation Symposium: Chicago

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: All

    • Thursday, August 27, 2026 –
      Thursday, August 27, 2026
    • Chicago

  • Executive Forum

    St. Regis Hotel | Chicago, IL

    Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.

    • Wednesday, September 30, 2026 –
      Thursday, October 1, 2026
    • St. Regis Hotel | Chicago, IL

Join our Technology Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

Practice Leadership

Ted Grossman Partner
Sean Ryan Partner
Chris Semain Partner
Igor Uroic Partner

Research & Benchmarks

Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement

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