Advertisers across categories are rediscovering radio and its ROI potential when incorporated as part of an integrated solution that drives brand awareness and business objectives. However, radio sales organizations are often ill-equipped to sell and deliver these new solutions and revert to what is most familiar.
To help address these challenges, Alexander Group has launched a survey for radio sales leaders to inform their go-to-market planning and prepare for a return to growth in 2021.
The survey is designed to provide insights for sales leaders to achieve sustainable growth by taking a deep dive into sales strategy, structure, role design, compensation alignment and investment areas to drive new business and minimize churn.
The short survey is complimentary and confidential. The findings will be shared during our upcoming three-part virtual Media Advisory Council roundtable series held exclusively for radio sales leaders.