Navigating New Market Demands
Market Disruptions Challenge Sales Organizations to Transform
The gap between advertisers and consumers is narrowing, requiring media companies to differentiate to stay competitive. Common challenges include:
- Emerging technologies and platforms
- Increasing cost of capital and its impact on the future of acquisitions
- Changing consumer preferences and behaviors
- Evolving competition from new and established players
- Continuing market disruptions
- Battling to attract and retain top talent
- Your sales organization must now include data, digital technologies and targeted sales investments to support your go-to-market strategy
Alexander Group helps companies build market competitiveness by elevating their sales organization into a focused, motivated and productive revenue growth engine.
Alexander Group Media & Consumer Technology:
- AdTech
- Affiliate Marketing
- Audio
- Connected TV/Streaming
- Consumer Marketplaces
- Gaming
- Integrated Print
- Local Media
- MarTech
- National Broadcast
- Out of Home
- Pure Play Digital
- Radio
- Retail Media Networks
How We Help
- Drive business transformation: Digital transformation has forced media companies to adjust their business models and adapt to the new market reality. Ensure your organization has innovative revenue growth capabilities to establish and scale new go-to-market strategies. Examine customer requirements to identify and implement profit-driving tactics that optimize and balance top-line and bottom-line solutions.
- Data-driven decision-making: Benchmarking and research enable fact-based decision-making for strategic and structural objectives. For media and consumer technology companies, benchmarking and analysis provide actionable insights that drive growth, allowing companies to adjust their go-to-market model to reflect changing demands.
- Build and integrate digital capabilities: Navigate the evolving media and consumer technology landscape by investing in the right technologies to unlock new customers, improve profitability, and optimize Marketing, Sales and Operations resource allocation. Adjust business models by regularly reviewing and analyzing data to decide to invest resources to drive digital growth.
- Increase sales productivity: Improving productivity contributes to higher revenue, better profit margins, a competitive edge and improved customer experiences. Ensure your team captures opportunities to maximize capacity through strategic and operational solutions. By making sales processes more efficient and effective, sales teams can close more deals in less time, leading to increased revenue and lower sales costs.
- Maximize motivation: Recognize and prioritize your people by crafting world-class employees and compensation programs. Create a strategic advantage by unlocking individual and collective potential and enhancing motivation to reach sales goals.
- Improve sales execution: Efficient sales execution provides companies with a competitive advantage. Incorporate the evaluation and upskilling of sales performance into the sales strategy to achieve long-term success, developing a skilled and adaptable sales team to drive revenue and growth. You will optimize sales strategies by identifying quick wins and longer-term improvements and ultimately achieve greater success.
Working with Alexander Group
Related Insights
Participate in Our Research
Open Opportunities Briefing Offers- Artificial Intelligence in the Commercial Organization How are commercial leaders aligning AI investments and use cases to growth plays? Learn the best practices and use case guides for AI-enabled commercial growth plays and the most effective AI implementation tactics.
- Commercial Practices to Drive Profitable Growth & Valuation Economic downturn. Changing consumer preferences. Unpredictable markets. Media and Consumer Technology organizations are constantly facing headwinds to keep up with the rapid pace of change and grow profitably.
- Commercial Talent Management From workplace flexibility to culture and cohesion, media and consumer technology commercial leaders are focusing on the development of a formal employee experience program. Engaged employees are more likely to be productive, motivated and committed to achieving their goals. Discover the five principles for an effective talent management strategy.
- Create a Compelling Customer Experience Leaders in media and consumer technology integrate customer experience (CX) throughout the organization. They have formal and well-documented programs for CX vision and strategy and use CX as a primary KPI for the business. In this research, commercial leaders shared the resources, responsibilities, processes and tools needed to drive customer conversion, retention and expansion.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Marketing as a Growth Function: Increasing Demand Generation Performance Outcomes Within the media and consumer technology industry, marketing is deploying more functional contribution and sources to pipeline. In fact, marketing functions are now attributed to generating over 40% of pipeline development. What channel mix, resources and strategies are leaders using to position marketing as a growth function through demand generation performance?
- Media Sales Industry Trends Recent media sales research identified five key areas that media revenue and sales leaders excel in to continue to win in an ever-changing and hyper-competitive sales environment. Insights were captured from 100+ executives across media segments including pure play digital, broadcast, print, radio, out-of-home, ad tech and more to find out what leading organizations are doing to thrive in today’s evolving landscape.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Revitalize Growth Through Go-to-Market Coverage Strategies To navigate this dynamic environment and propel profitable growth, industry leaders are redefining their account coverage and go-to-market (GTM) strategies. Are your role and coverage strategies aligned for productivity and profitability?
- 2024 Sales Compensation Trends Survey Sales compensation leaders from 300+ companies across industries participated to provide data and insights on the latest metrics and trends impacting sales compensation programs. From sales comp investments, costs, plan goals and program changes, discover the best practices sales comp leaders are initiating for 2024.
Upcoming Media & Consumer Technology Events
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Navigating the EU Pay Transparency Directive: Future-Proofing Sales Compensation for 2026 and Beyond
Virtual RoundtableThe EU Pay Transparency Directive—effective by June 7, 2026—will be a transformative regulation that reshapes sales compensation practices across Europe, aiming to close gender pay gaps through pay transparency and audits.
Our next virtual roundtable is designed to explore the directive and its impacts. Drawing from Alexander Group’s expert analysis, this complimentary session will guide organisations through the directive’s requirements, timelines and strategic consequences.
Why should this matter to you?
Any type of non-compliance leads to significant legal, financial and reputational risk, including compensation claims and potential fines. If you want to make sure your organisation is ready for the EU Pay Transparency directive, you’ll require a complete review of sales compensation structures, data management and HR processes to fix pay gaps.This roundtable will include:
-Directive Overview: Understand the core obligations organisations must meet to comply with this directive, including pre-employment transparency, employee information rights and annual gender pay gap reporting for organisations with over 100 employees.
-Timeline and Compliance: Learn about critical milestones, from legislative approval to mandatory reporting deadlines, and what your organisation needs to do to prepare.
Operational Impact: Discover how increased transparency affects talent attraction, retention and collective action—and why clear job architecture and pay structures are now essential.
-Strategic Solutions: Explore how Alexander Group’s offerings in job architecture design, pay-level benchmarking and sales compensation design can help leaders ensure compliance and even gain a competitive advantage.
-Interactive Q&A: Engage with experts on readiness, job role clarity, pay philosophy and data management for equal pay scrutiny.Join us to gain actionable insights to confidently navigate regulatory changes, close gender pay gaps and build a transparent, equitable workplace.
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Wednesday, March 11, 2026
4:00 p.m. – 5:00 p.m. GMT -
Virtual
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B2B Marketing Executive Webinar: Beyond Intuition
WebinarDuring this complimentary webinar, Alexander Group’s Marketing Services practice leaders will walk through the common pitfalls of intuition-based profiling and show you how to build comprehensive, actionable customer profiles that marketing, sales and account management teams can use immediately. You’ll leave with practical frameworks for leveraging both qualitative insights and quantitative data to identify and target your highest-value customers.
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Thursday, March 26, 2026
2:00 p.m. – 2:45 p.m. ET -
Virtual
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B2B Marketing Executive Webinar: Accelerating Growth
WebinarJoin Alexander Group’s Marketing Services practice leaders to break down what these leading organizations are doing differently and provide actionable recommendations for elevating your own marketing investments. Whether you’re looking to optimize your current operations or make the case for new resources, you’ll gain insights into how to structure your team and investments for maximum impact.
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Tuesday, March 31, 2026
2:00 p.m. – 2:45 p.m. ET -
Virtual
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Women Revenue Leaders Forum
St. Regis Hotel | Chicago, ILJoin hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.
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Tuesday, May 5, 2026 –
Wednesday, May 6, 2026 -
St. Regis Hotel | Chicago, IL
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Sales Compensation Symposium: Virtual
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.
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Tuesday, August 11, 2026 –
Tuesday, August 11, 2026 -
Virtual
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Sales Compensation Symposium: New York
Industry Focus: Media & Business ServicesRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: Media & Business Services
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Thursday, August 20, 2026 –
Thursday, August 20, 2026 -
New York
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Sales Compensation Symposium: Chicago
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: All
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Thursday, August 27, 2026 –
Thursday, August 27, 2026 -
Chicago
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Executive Forum
St. Regis Hotel | Chicago, ILJoin senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.
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Wednesday, September 30, 2026 –
Thursday, October 1, 2026 -
St. Regis Hotel | Chicago, IL
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Join Our Media & Consumer Technology Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Navigate market challenges and shifting consumption patterns to drive profitable revenue growth