Senior healthcare executives:
Gain actionable insights from recent roundtable discussions
Topic: Evolving Go-to-Customer Strategy in the Ever-Changing Healthcare Ecosystem
Key Discussion points included:
- Leveraging specialized resources – Junior Sellers, Clinical Specialists, IT Specialists, Key Account Managers, Case Managers
- Realigning sales capacity to high-growth products and activities
- Selling interconnected, data-rich technologies to Hospital IT
- Enhancing sales collaboration across new ecosystem partners
- Selling strategic enterprise-level solutions to hospital C-Suites
- Leveraging alternative channels such as digital, Amazon, etc.
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