Senior healthcare executives:

Gain actionable insights from recent roundtable discussions


Topic: Evolving Go-to-Customer Strategy in the Ever-Changing Healthcare Ecosystem 

Key Discussion points included:

  1. Leveraging specialized resources – Junior Sellers, Clinical Specialists, IT Specialists, Key Account Managers, Case Managers
  2. Realigning sales capacity to high-growth products and activities
  3. Selling interconnected, data-rich technologies to Hospital IT
  4. Enhancing sales collaboration across new ecosystem partners
  5. Selling strategic enterprise-level solutions to hospital C-Suites
  6. Leveraging alternative channels such as digital, Amazon, etc.


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