Dive into the latest strategies, trends and changes with leaders in manufacturing and distribution.
Being all things to all customers can be an expensive and inefficient approach. However, under-investing in customer-facing resources and tools can erode your firm’s value. So what is a commercial leader to do? Successful manufacturers and distributors differentiate commercial service levels (CSLs) based on customer need and value. Enable your organization to allocate finite resources to meet the needs of a diverse customer base.
Digitization and increasing 24/7 access expectations are dramatically changing the ways manufacturers and distributors engage with customers―where and how they want to connect. Discover if your commercial team is functionally aligned to integrate sales and marketing for lead generation.
Correctly align sales personnel pay with company objectives to ensure your sales compensation plan pays for sales performance.
Unravel the vexing questions of who does what, when and how to jointly provide the solutions customers seek―and most importantly, who invest and who gets paid.