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Senior sales executives:

Gain actionable insights from recent roundtable discussions

 

Topic: Service Levels

Being all things to all customers can be an expensive and inefficient approach. However, under-investing in customer-facing resources and tools can erode your firm’s value. So what is a commercial leader to do? Successful manufacturers and distributors differentiate commercial service levels (CSLs) based on customer need and value. Enable your organization to allocate finite resources to meet the needs of a diverse customer base.

 

Topic: Digitization: Integrating Sales & Marketing for Lead Generation

Digitization and increasing 24/7 access expectations are dramatically changing the ways manufacturers and distributors engage with customers―where and how they want to connect. Discover if your commercial team is functionally aligned to integrate sales and marketing for lead generation.

 

Topic: Sales Compensation

Correctly align sales personnel pay with company objectives to ensure your sales compensation plan pays for sales performance.

 

Topic: Channel Partner Programs

Unravel the vexing questions of who does what, when and how to jointly provide the solutions customers seek―and most importantly, who invest and who gets paid.

 

To request a complimentary briefing from the recent roundtables for any of our topics, please complete the form.

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