Discover trends, benchmarks and best practices for commercial growth

>90% of participants are evolving their commercial models to complex strategic, sales support and Customer Success roles that are needed to drive greater demand and improved account expansion at a lower SG&A expense.

With almost 40 executive interviews and 65 data sets, top medtech leaders across multiple divisions weighed in on the top commercial trends, threats, initiatives and investments to improve sales productivity in Alexander Group’s Healthcare Go-to-Customer Study.

Key insights include such topics as:

  • Investment profiles across customer-facing roles
  • Market access and key account programs
  • Evolution of traditional selling roles
  • Expansion of lower cost selling roles
  • Enhancement of clinical support programs
  • Usage of digital sales and marketing programs
  • Trends in compensation levels and design
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