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Increase Market Share

Whether selling commercial or personal lines across a variety of coverage types, economic uncertainties and changing market dynamics have caused a shift in the insurance industry’s traditional go-to-market models. Customary, exclusive agent channels have steadily eroded as independent agents, large brokers and consultants take share. Customers are increasingly using online platforms for quick responses and shopping comparisons, potentially bringing market influence back to carriers.

To capture market share, leading insurance companies are focusing on the following go-to-market strategies:

  1. Gaining better insights and placing more focus on top customer segments
  2. Assessing and improving the productivity of all channels to market
  3. Harnessing and managing sales through digital means (online and mobile)
  4. Optimizing agent commission and add-on bonus programs
  5. Building out sales operations teams, independent of core operations

Using our proprietary research and benchmarks, Alexander Group can help.

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