Data and technology are fundamentally changing the way customers buy and engage with you
Take advantage of Alexander Group’s latest quantitative and qualitative life sciences research to help shape your commercial strategy.
Open Opportunities:
Life Sciences Industry Trends Study
As Life Sciences and Analytical Instruments commercial leaders capitalize on near-term growth, they must also evaluate the market trends that will impact progress as they plan for the next three to five years. Join the study to weigh in on industry strategies, insights and metrics and receive a full report of the findings, including custom benchmark comparisons.
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Marketing Insights Study
Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
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Sales Compensation Trends Survey
Participate to gain insights on market disruptions, pay compression, severance payments, FLSA status and pay disclosure. Special section on sales comp changes planned for the account manager job.
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Sales Pulse Survey
2023 planning insights: Hear what other revenue leaders are predicting in terms of growth, priority initiatives and investments heading into the next year.
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Briefing Offers:
Digital Go-to-Customer Study Briefing
Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
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Life Sciences Commercial Planning Priorities Findings
Alexander Group’s Life Sciences and Analytical Instruments’ ongoing research explores the current business environment trends that are creating unique opportunities for companies and the top priorities commercial leaders should consider as they plan for the next three to five years.
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Life Sciences: The Modern Marketing Organization
Alexander Group’s latest marketing research effort explores how life sciences and analytical instruments marketing organizations strive to apply innovative B2C marketing best practices in a B2B world. Alexander Group conducted a survey of 100+ life sciences marketing leaders to better understand what marketing priorities and investments they are implementing to take their organizations into the modern era.
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Life Sciences Industry Trends: Strategies | Insights | Metrics
As Life Sciences and Analytical Instruments commercial leaders capitalize on near-term growth, they must also evaluate the market trends that will impact progress as they plan for the next three to five years. Industry executives recently provided their perspectives on the two key imperatives they are operating under to accelerate growth and take market share.
