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Customer alignment leads to faster growth

98% of manufacturing executives surveyed believe that employing a more customer-oriented sales strategy is critical for growth. But of those, only 30% are executing effectively today.

WHERE DOES YOUR FIRM FIT IN?

FEATURED INSIGHT

Video Techniques in Navigating Revenue Leadership Careers

Bruce Dahlgren shares his thoughts on organizing and leading the revenue function during the pandemic and positioning for the post-pandemic world.

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CONTEMPORARY INSIGHTS ON REVENUE GROWTH

Article Sales Compensation: Rewarding Sales Profits

Should companies pay salespeople based on profits? Should management link the payout of the sales compensation plan to sales profitability of the orders?

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Article Digital Imperatives for the Revenue Organization

Five imperatives to guide organizations as they invest in technology to better serve their customers.

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