Transform the customer-facing organization for growthResearch indicates revenue growth creates more shareholder value than cost-cutting, improving free cash flow or multiple expansion—combined. However, PE firms encounter multiple challenges when faced with the task of driving organic growth for portcos. |
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Dysfunctional Go-to-Market Strategy
Focusing on legacy buyers, inaccurate sales coverage, lack of role integration and misaligned compensation for revenue growth
Lack of Sales Process Evaluation
Little alignment to buyer needs, process confusion, resource chokepoints constrain and time wasted on low value activities
Insufficient Sales Metric Development & Monitoring
Wrong metrics, no dashboard process for accountability, inaccurate forecasting and no peer benchmarks to set targets and gauge progress
Ineffective Sales Leaders/Team Evaluations
Legacy talent missing key skills, customer relationships focus on management vs. solutions, weak culture and coaching and lack of sales transformation skills
Inability to Drive Revenue via Digital
Lack of buyer journey management, inadequate web/chat capabilities for new customers, confusion on web/rep compensation and limited customer value add
2021 GTM Planning Survey |
Committed to Results |
Resources |
Key IndustriesDISTRIBUTION |
