Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
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Participate to gain insights on market disruptions, pay compression, severance payments, FLSA status and pay disclosure. Special section on sales comp changes planned for the account manager job.
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2023 planning insights: Hear what other revenue leaders are predicting in terms of growth, priority initiatives and investments heading into the next year.
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Address critical go-to-customer model dynamics, best practices and industry-specific insights by participating in this on-going research.
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Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
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Use these valuable insights on developing post-sale revenue models, aligning job roles, expanding support programs and implementing upsell and cross-sell sales compensation practices.
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Alexander Group’s latest research includes actionable insights and benchmarks on topics you can use in your planning efforts. And it has a significant emphasis on incentive compensation with XaaS selling.
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Explore industry trends, insights and frameworks from top revenue leaders on expansion growth and ILAER models, and recommendations for increasing sales performance and revenue growth in a XaaS environment. How does your firm compare?
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