Media Sales - How We Help

Economic disruption has greatly impacted the media sales industry, but the ad market is aiming to ramp back up.

Advertisers remain focused on being at the forefront of the consumer’s mind even as consumer spending falls. They are, however, requiring additional capabilities from first-party data and analytics and are increasing demand for unique creative. These requirements along with the acceleration from advertising in mainstream media to digital has forced media sales firms to react even quicker to the changing landscape.

View e-Brochure »

Are you ready to address the new mandates to develop an innovative and strategic media sales model for 2021 and beyond?

Alexander Group can help:

Support solution selling across multiple platforms
Read Article »

Address attribution, real-time impact and ROI
Learn More »

Measure and hold accountable the right sales roles and selling behaviors
Learn More »

Structure your sales compensation plans to include effective rewards that align with new revenue models
Learn More »

Committed to Results

BENCHMARKING TOOL See how your organization compares to your peers in Media Get Started

FEATURED INSIGHT

Article Next Gen Media Sales: Roadmap for Customer Success

Best in class media sales firms are shifting resource allocation to pre- and post-sales as they build a customer success organization.

Read Article

“Our publishing division has transformed from a legacy print model to a multi-dimensional and multi-media digital business that drives revenue through business development, marketing and partnerships.” - CEO & Publisher

“The biggest challenge in the media business has been the shift from a broadcast mentality one-to-many, to a one-to-one kind of paradigm, where the viewer is totally in control.” - SVP, Sales & Operations

“Marketers and sales teams have to be very well versed in reviewing data so that they can take their clients through the data and really match that up to what the clients are looking to solve.” - VP, Sales & Marketing Operations