Media sales firms must sell and execute complex solutions

88% of media ad sales firms agree that there is an urgency to improve seller communication of value propositions that reflect the full solution portfolio.

How do media firms across integrated broadcast, integrated print, pure-play digital and ad-tech develop a value proposition that centers on audience, engagement and data?


Alexander Group can help:


Support solution selling across multiple platforms
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Address attribution, real-time impact and ROI
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Measure and hold accountable the right sales roles and selling behaviors
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Structure your sales compensation plans to include effective rewards that align with new revenue models
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Committed to Results


AGI Benchmark
BENCHMARKING TOOL See how your organization compares to your peers in Media Get Started


Article Winning a Multi-Front Battle: Integrating Programmatic Sales

Integrating programmatic sales into your advertising revenue equation requires a review of the new programmatic story.

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Case Study

Gaps Revealed Through Post-Acquisition Sales Effectiveness Assessment

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Case Study

Ad Tech Company Gets Global Sales Compensation Plan Redesign

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Case Study

Integrated Media Company Sales Transformation

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What to Watch

Hear from media sales leaders on how they got to revenue success.