Transform from Campaign Success to Customer Success

Evolve publisher-driven customer campaigns to the new realm of customer success. And the description: As advertiser needs and demands diversify, publishers are scrambling to figure out the sales motions, solutions and data to successfully transform from simply selling products to becoming trusted advisors.

How do media firms across integrated broadcast, integrated print, pure-play digital and ad-tech develop a value proposition that centers on audience, engagement and data?


Alexander Group can help:


Support solution selling across multiple platforms
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Address attribution, real-time impact and ROI
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Measure and hold accountable the right sales roles and selling behaviors
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Structure your sales compensation plans to include effective rewards that align with new revenue models
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Committed to Results


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Article Next Gen Media Sales: Roadmap for Customer Success

Best in class media sales firms are shifting resource allocation to pre- and post-sales as they build a customer success organization.

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Case Study

Gaps Revealed Through Post-Acquisition Sales Effectiveness Assessment

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Case Study

Ad Tech Company Gets Global Sales Compensation Plan Redesign

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Case Study

Integrated Media Company Sales Transformation

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What to Watch

Hear from media sales leaders on how they got to revenue success.

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