Media Sales - How We Help

Media sales firms must sell and execute complex solutions

88% of media ad sales firms agree that there is an urgency to improve seller communication of value propositions that reflect the full solution portfolio.

How do media firms across integrated broadcast, integrated print, pure-play digital and ad-tech develop a value proposition that centers on audience, engagement and data?

Alexander Group can help:

Support solution selling across multiple platforms
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Address attribution, real-time impact and ROI
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Measure and hold accountable the right sales roles and selling behaviors
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Structure your sales compensation plans to include effective rewards that align with new revenue models
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Committed to Results

BENCHMARKING TOOL See how your organization compares to your peers in Media Get Started

FEATURED INSIGHT

Article Winning a Multi-Front Battle: Integrating Programmatic Sales

Integrating programmatic sales into your advertising revenue equation requires a review of the new programmatic story.

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“Our publishing division has transformed from a legacy print model to a multi-dimensional and multi-media digital business that drives revenue through business development, marketing and partnerships.” - CEO & Publisher

“The biggest challenge in the media business has been the shift from a broadcast mentality one-to-many, to a one-to-one kind of paradigm, where the viewer is totally in control.” - SVP, Sales & Operations

“Marketers and sales teams have to be very well versed in reviewing data so that they can take their clients through the data and really match that up to what the clients are looking to solve.” - VP, Sales & Marketing Operations