Cultivating a better understanding of advertisers’ perceptions and tailoring your coverage model to increase customer lifetime value and loyalty are major challenges facing media sales. Given all the factors that are pushing for a more robust sales organization, how can media sales leaders take on the new revenue mandates for growth in 2022 and beyond?

Alexander Group can help.


Grow revenue by allocating resources across the right products and offerings for the right customers
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Deploy account management and overlay roles to the right customer segments to increase productivity and reduce churn
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Align sales compensation to growth strategy
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Professionalize revenue operations for sales enablement and execution
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Modern Marketing Organization: Evaluate current and new markets, areas of opportunity, and optimize marketing channels, mix and return
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