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Economic disruption has greatly impacted the media sales industry, but the ad market is aiming to ramp back up.

Advertisers remain focused on being at the forefront of the consumer’s mind even as consumer spending falls. They are, however, requiring additional capabilities from first-party data and analytics and are increasing demand for unique creative. These requirements along with the acceleration from advertising in mainstream media to digital has forced media sales firms to react even quicker to the changing landscape.

Are you ready to address the new mandates to develop an innovative and strategic media sales model for 2021 and beyond?

Alexander Group can help:

 

Support solution selling across multiple platforms
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Address attribution, real-time impact and ROI
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Measure and hold accountable the right sales roles and selling behaviors
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Structure your sales compensation plans to include effective rewards that align with new revenue models
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FEATURED INSIGHT

Article Next Gen Media Sales: Roadmap for Customer Success

Best in class media sales firms are shifting resource allocation to pre- and post-sales as they build a customer success organization.

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CLIENT WORK

Case Study

Optimized Deployment and Sales Comp for Integrated Print Business

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Case Study

Gaps Revealed Through Post-Acquisition Sales Effectiveness Assessment

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Case Study

Ad Tech Company Gets Global Sales Compensation Plan Redesign

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CLIENT TESTIMONIALS

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Hear from media sales leaders on how they got to revenue success.

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