Media Sales - How We Help | Alexander Group

Transform from Campaign Success to Customer Success

Evolve publisher-driven customer campaigns to the new realm of customer success. And the description: As advertiser needs and demands diversify, publishers are scrambling to figure out the sales motions, solutions and data to successfully transform from simply selling products to becoming trusted advisors.

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How do media firms across integrated broadcast, integrated print, pure-play digital and ad-tech develop a value proposition that centers on audience, engagement and data?

Alexander Group can help:

Support solution selling across multiple platforms
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Address attribution, real-time impact and ROI
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Measure and hold accountable the right sales roles and selling behaviors
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Structure your sales compensation plans to include effective rewards that align with new revenue models
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Committed to Results

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FEATURED INSIGHT

Article Next Gen Media Sales: Roadmap for Customer Success

Best in class media sales firms are shifting resource allocation to pre- and post-sales as they build a customer success organization.

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“Our publishing division has transformed from a legacy print model to a multi-dimensional and multi-media digital business that drives revenue through business development, marketing and partnerships.” - CEO & Publisher

“The biggest challenge in the media business has been the shift from a broadcast mentality one-to-many, to a one-to-one kind of paradigm, where the viewer is totally in control.” - SVP, Sales & Operations

“Marketers and sales teams have to be very well versed in reviewing data so that they can take their clients through the data and really match that up to what the clients are looking to solve.” - VP, Sales & Marketing Operations