Media Strategy Consulting | Media Sales Consultant

Cultivating a better understanding of advertisers’ perceptions and tailoring your coverage model to increase customer lifetime value and loyalty are major challenges facing media sales. Given all the factors that are pushing for a more robust sales organization, how can media sales leaders take on the new revenue mandates for growth in 2022 and beyond?

Alexander Group can help.

Grow revenue by allocating resources across the right products and offerings for the right customers
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Deploy account management and overlay roles to the right customer segments to increase productivity and reduce churn
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Align sales compensation to growth strategy
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Professionalize revenue operations for sales enablement and execution
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FEATURED INSIGHT

Article | 4 Min Read 1 + 1 Makes 3 | Radio Spots & Dots to Selling Digital Marketing Services

Insights from sales leaders on how to transition from selling advertising spots and dots to digital marketing services.

“Our publishing division has transformed from a legacy print model to a multi-dimensional and multi-media digital business that drives revenue through business development, marketing and partnerships.” - CEO & Publisher

“The biggest challenge in the media business has been the shift from a broadcast mentality one-to-many, to a one-to-one kind of paradigm, where the viewer is totally in control.” - SVP, Sales & Operations

“Marketers and sales teams have to be very well versed in reviewing data so that they can take their clients through the data and really match that up to what the clients are looking to solve.” - VP, Sales & Marketing Operations