Review the analyses and gain the knowledge
From solution selling and crediting sales across products to selling directly to advertisers and integrating programmatic, publishers are weighing in on the critical leadership mandates for success in today’s media environment.
Open Opportunities:
Digital Go-To-Customer Study
Uncover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
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Media Ad Sales Study
Publishers across industry are addressing solution selling, integrating programmatic, sales motions, data and measurement. Discover media industry trends, best practices and benchmarks.
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Sales Pulse Survey
Gain insights for 2020 with key cross-industry leadership insights on 2019 actuals and 2020 sales/revenue growth plans and strategies!
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Briefing Offers:
Media Ad Sales Study Briefing
Media Sales executives confirm – innovative solution selling is the only viable long-term growth strategy for media sales. Through executive interviews and collected sales performance data, five leadership mandates were identified as the key to revenue growth for 2020.
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Media Advisory Council Insights
Top media executives meet quarterly to discuss top challenges facing the industry and insights into the sales transformation needed to meet new customer demands
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