Review the analyses and gain the knowledge

From solution selling and crediting sales across products to selling directly to advertisers and integrating programmatic, publishers are weighing in on the critical leadership mandates for success in today’s media environment.

Benchmarking Tool

How does your organization compare with others in Media?

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Open Opportunities:

Digital Go-To-Customer Study

Uncover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
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Media Ad Sales Study

Publishers across industry are addressing solution selling, integrating programmatic, sales motions, data and measurement. Discover media industry trends, best practices and benchmarks.
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Briefing Offers:

Media Advisory Council Insights

Top media executives meet quarterly to discuss top challenges facing the industry and insights into the sales transformation needed to meet new customer demands
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Sales Compensation Trends Survey

Utilize the 2019 predictions from more than 80 sales departments to enhance your sales compensation program practices.
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Sales Pulse Survey

Use the insights and perspectives of senior executives as you build your growth plan and assess how the year is progressing.
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How are media revenue leaders handling market trends? Discover how trends are impacting their organizations and what steps to drive revenue growth WATCH VIDEO SERIES