Discover media sales industry benchmarks and best practices
From solution selling and crediting sales across products to selling directly to advertisers and integrating programmatic, publishers are weighing in on the critical leadership mandates for success in today’s media environment.
Open Opportunities:
Marketing Insights Study
Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
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Media Sales Industry Trends Research
Given all the factors that are pushing for a more agile sales organization, are you prepared to take on the new revenue mandates for growth in 2021 and beyond? Join Alexander Group’s latest Media Sales Industry Trends Research to gain the latest insights and best practices to maximize your opportunities for growth.
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Sales Compensation Trends Survey
Participate to gain insights on market disruptions, pay compression, severance payments, FLSA status and pay disclosure. Special section on sales comp changes planned for the account manager job.
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Sales Pulse Survey
2023 planning insights: Hear what other revenue leaders are predicting in terms of growth, priority initiatives and investments heading into the next year.
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Briefing Offers:
Digital Go-to-Customer Study Briefing
Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
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Media Sales Industry Trends Briefing
Recent media sales research identified five key areas that media revenue and sales leaders excel in to continue to win in an ever-changing and hyper-competitive sales environment. Insights were captured from 100+ executives across media segments including pure play digital, broadcast, print, radio, out-of-home, ad tech and more to find out what leading organizations are doing to thrive in today’s evolving landscape.
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Media Advisory Council Insights
Top media executives meet quarterly to discuss top challenges facing the industry and insights into the sales transformation needed to meet new customer demands
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