Recurring revenue, subscriptions, time and materials, fixed fee

What combination of offerings are necessary to meet evolving buyer preferences? Business Services organizations require a go-to-market strategy that not only ties to revenue goals but also integrates marketing, sales and service to provide customers with the right interaction and solutions at all stages of the buyer journey.

Is your GTM strategy aligned with your 2022 growth objectives and changing customer demands?


Alexander Group can help:

Define optimal value messaging and organize sales strategy around use cases

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Simplify sales coverage model and delineate between service sales and delivery

Better clarify roles and responsibilities to maximize new sales, expansion and retention

Ensure the organization has the right skills and capabilities for more complex offer portfolios

Align sales compensation and quota programs to motivate and achieve more aggressive business goals

Evaluate current and new markets, areas of opportunity, and optimize marketing channels, mix and return
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