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Manufacturers & Distributors: The New Complexities of the War for Talent

The war for talent has become increasingly complex. Those looking to be a part of a successful commercial team now demand roles that include significant engagement with customers―being a part of client results, not just simply selling a product. Providing a career path that offers development opportunities and recognition is essential for new and existing roles. Traditional sellers now require more advanced skills within the digital realm to meet buyers at every step of the purchase and support process. With the abundance of customer data, new jobs that translate data into client solutions are a game changer. Are you providing the right go-to-market model and employee support structure that entices recruitment and retention of the right people?

Backed by Alexander Group research, this session will provide the insights and best practices for developing the right go-to-market model, roles and career development strategies to win the war for talent.

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