Build Real World Go-to-Market Strategy

August 12, 2026 | 16:00 – 17:00 GMT

Before your next compensation cycle, leaders should be asking one critical question: Is your sales compensation program working?

Join us virtually on Aug.12 for a tactical health check revealing what’s helping or hindering success. 

Alexander Group prepared an interactive session that will provide participants with a practical framework to assess the health of their current plans, benchmark against industry best practices and identify opportunities for improvement.

Session Objectives

• Benchmark your current sales compensation program against a proven health check framework
• Evaluate performance across the five tenets of a world-class sales compensation program.
• Assess plan design against market leading guidelines.
• Identify gaps, risks and opportunities for enhancement.
• Improve your ability to attract, motivate, reward and retain top sales talent.
• Develop actionable next steps to strengthen your program for 2027 and beyond.

Building on the insights shared during the programme health check session, attendees will have the opportunity to hear from peers, explore common challenges and develop actionable strategies to optimise their sales compensation programmes to better attract, motivate, reward and retain top sales talent.

Come prepared to assess your own programme, compare your approach against proven best practices and actively participate in peer discussions. Bring your questions, challenges and experiences to gain practical insights and leave with a clear action plan to strengthen your sales compensation strategy for 2027 and beyond.

Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

Industry Focus: All

Building the Revenue-Ready Marketing Organization for Industrials, Building Materials, Specialty Chemicals and Distribution

For industrial, building materials, specialty chemicals and distribution leaders, marketing has long been measured by trade-show booths, catalogs and lead lists rather than pipeline and bookings.  

That era is ending. Now, manufacturing and distribution organizations must prepare their Marketing functions to act as an always-on, full-funnel demand engine that proves its contribution with the same discipline as sales. However, only 24% of organizations rate their demand-gen architecture as advanced or optimized, and just 26% say marketing sources 41%+ of pipeline—leaving enormous headroom for teams willing to modernize.  

Join Alexander Group’s executive roundtable to examine how leading industrial and distribution organizations are using AI to produce technical content at scale and enable channel partners, while building the full-funnel demand architecture and attribution rigor that proves ROI to the board.  

During this one-hour discussion, we’ll tackle: 

• Technical content at scale: Using AI to generate specifications, compliance documentation and application content that historically bottlenecked engineering and product teams.  
• Distributor and channel enablement: Arming partners with AI-assisted content and turning channel data into pipeline visibility across indirect revenue.  
• Beyond the trade show: Rebuilding event-heavy budgets into an always-on, full-funnel demand system with real ROI accountability.  
• Attribution and the MQL-to-MQA shift: Moving from lead volume to pipeline quality when only 24% rate their demand architecture as advanced.  
• The industrial talent model: Closing gaps in brand strategy, storytelling and digital optimization that stall execution.  

Leaders will walk away with:  

• An AI playbook for technical content and distributor enablement built for engineered-product realities.  
• A full-funnel demand blueprint that finally puts trade show and field spend on the same footing for ROI.  
• Marketing-sourced pipeline and demand-architecture benchmarks specific to manufacturing and distribution.  
• A shared CMO–CRO framework for channel visibility, lead quality and forecast confidence.  
• Priority access to the Manufacturing and Distribution sector briefing and the Revenue-Ready self-diagnostic.  

Who Should Attend  

CMOs, CROs, CCOs and SVPs/VPs of Marketing and Sales at industrial manufacturers, building-materials producers, specialty-chemicals companies and distributors. 

Attendance is limited to foster candor, and sessions are not recorded for distribution. 

Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.