The Media Advisory Council (MAC) provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are exclusive think tanks and held multiple times throughout the year.
Virtual | May 2020 Session 1
Prepare for the ramp up into the second half of 2020. We will discuss how media sales organizations are resetting their GTM strategy and how they are evaluating their ability to execute this shift.
Virtual | May 2020 Session 2
Operationalizing your ramp up strategy. Determine how to operationalize your GTM strategies, create optimal performance conditions and lead through change.
Virtual | April 2020
How are media sales leaders managing through the COVID-19 pandemic? Hear media-specific findings from Alexander Group’s Flash Surveys and discuss the impact on account segmentation/prioritization, value propositions, roles and resource realignment, customer success, sales compensation/quotas, and sales enablement.
Virtual | March 2020
As media companies move through the different phases of growth, go-to-market models and roles begin to evolve. Media sales teams struggle with hiring new talent, how they should be compensated and what sales support resources are needed. Participants discussed the critical mandates to develop value-driven customer success programs and how to ensure that their media ad sales teams are structured and compensated to grow revenue.
Chicago, IL | June 2019
The race to hire great sales talent has heated up. Core responsibilities of the main sales role have drastically changed. The MAC examined the challenge of recruiting and retaining media sales roles. One clear and distinct solution stood out-it’s time to think differently about culture-building and people-advancement.
Atlanta, GA | April 2019
From solution selling and crediting sales across products to selling directly to advertisers and integrating programmatic, publishers are looking for actionable insights on the latest sales practices affecting the media industry. The MAC discussed the leadership mandates for the sales force of 2020.
To request a complimentary briefing from the recent MAC events, please complete the form.